Brand Health
Brand Health
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How do we help improve a company's brand health?
How do we help improve a company's brand health?
Reviews: “You have 47 unanswered reviews. I'll respond to them properly, and establish a process for new ones.”
Case studies: “You've done excellent work, but none of it is visible. I'm going to build four case studies.”
Website: “Your About page makes this business look much smaller and less experienced than it actually is. Let's rewrite it.”
Services: “Google understands this service; AI doesn't consistently associate you with it. We need a proper service page and supporting proof.”
Listings: “These six sources disagree about what you do. We'll clean them up.”
Photos: “Your newest work isn't represented anywhere. Let's get it onto the site into your galleries and business services.”
Positioning: “People could reasonably mistake you for a landscaper when you're actually a landscape architect/urban planner. We need to make that distinction unmistakable.”
AI: “I asked several systems who they'd recommend for this service. You're either absent or being described incorrectly. Here's why I think that's happening and what we can improve.”
Is your digital marketing working?
Is it meeting your customers where they are seeking you out?
Is your digital marketing working?
Is it meeting your customers where they are seeking you out?
96.4% of consumers interact with a brand on multiple channels before they buy. But businesses have no clue which of those channels are actually helping drive a purchase. - Neil Patel, NP Digital
Taking care of your "brand" is still important.
Taking care of your "brand" is still important.
What your Brand is:
A Reputation: The collective result of every interaction, experience, and story people share about you. Proof of your authority and expertise the industry, a record of your experience provicing the quality of the work you do and the services you provide. E.E.A.T.
A Feeling: The emotional response or trust you inspire in your audience. Trust builds as people experience good things.
Your Purpose: The "why" behind your work, driven by core values and a distinct point of view. How you solve real problems that real people have.
What a Brand Is Not
Not Just a Logo: Visuals like colors, fonts, and symbols are just tools in the marketing toolkit, accounting for only a fraction of your true identity.
Not Merely a Tagline: Slogans and catchy phrases help with communication, identify core values or key services, but they do not replace the lived and real experience of your business.
Not a Single Ad or Occasional Social Post: A single post or marketing campaign does not build a lasting brand; consistency does.
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